On the premise of past cultural phenomena, the company began to focus on cultivating the foundation of corporate culture in 2008, and issued the "Implementation Opinions on the Construction of Corporate Culture". After six years of exploration and practice, based on the extensive consultation of employees, In March 2014, the company's senior executives studied and refined the company's vision, purpose, mission, spirit, core values, business philosophy, and talent concept, forming a concept that is in line with the company's actual situation, and has made a great progress for the company to enhance its soft power. step. Its connotation is as follows:
Company vision: To be a well-known brand and build an excellent enterprise.
To develop, a company must create a brand and make a performance. Brand is a symbol of corporate strength and core competitiveness. Employees should follow the common vision and establish a good image through long-term standardized management, honest management, cultural awareness, quality improvement and construction standardization, and form a good evaluation of users and society, in order to achieve the widespread circulation of corporate credibility, first-class social performance, and no product. Than the purpose.
Company tenet: people-oriented, law-abiding operation, honest service, pragmatic innovation.
This purpose embodies the all-round development of people, adheres to the core of respect for people, loves people, understands people, and cares for people, highlights the status of the master, and becomes an enterprise where everyone respects laws, rules, respect rules, and observes discipline. Credibility is the top priority, service is the top priority, we will not be fooled, we will do a good job in all aspects, and create value for employees and society.
Company mission: scientific management, business prosperity, employee happiness, and giving back to society.
The mission states why and why the company exists. According to the party and government's requirements for corporate social responsibility, enterprises must not only achieve reasonable profits, but also assume various obligations to their own stakeholders. As a part of society, our company is inescapable to fulfill its social responsibility, to provide employees with a healthy and safe working environment, to pay reasonable labor remuneration, to provide development work platforms and training opportunities; to provide satisfactory products and services to service customers externally , Complete government taxation tasks, protect the environment and save resources.
Company spirit: unity, self-reliance, hard work and transcendence.
This spirit indicates the value orientation that the company requires employees to pursue in the course of economic behavior. This orientation is that every comrade should act consciously from the heart, not rely on authority and order to act. As employees of an enterprise, we should first unite as one, instead of fighting and fighting each other. Only by working together can we make a company strong. What is strong? Strong is hard. Struggle is not only to work, but also to withstand the various difficulties of the company. In the test, adhere to spiritual convictions, and erupt huge material power with spiritual convictions. Only in this way can the company surpass and the individual surpass.
The company's core values: love business, work hard, pursue achievements, build monuments, and benefit humanity.
The company put forward such core values, which is to tell our employees how to behave, attitudes and principles of acting, is the fundamental guarantee to achieve the company's vision and mission, but also the company's guiding principles and code of conduct to become stronger and larger. As long as our employees have a very respectful attitude towards the company and the work they are engaged in, they have a spirit of love and dedication, a love of their own duties, loyalty, and a first-class sense of responsibility, they can establish a good company image and create significant Achievements and contribute to human society.
The company's operating philosophy: Priority on benefits, integrity-based, multi-industry simultaneously, win-win cooperation.
The concept reveals the principles and directions of the company's operating activities, and proposes to the majority of employees that the purpose of the operation is to obtain benefits, the principle of operation is to keep promises, to be honest, the channels of operation are simultaneous development of multiple industries, and the mode of operation is joint cooperation ,mutual benefit. As long as all employees work hard in this direction, the company can be invincible.
Company talent concept: Use morals to get people, talents to use people.
The concept of talents indicates the company's selection and employment orientation, first of all, selecting "ethics", secondly using talents, and adhere to the principle of preference for those who have both morals and talents. This calls on employees to strengthen the cultivation of professional ethics, social ethics, and virtues in life, to improve their business level and work ability based on the cultivation of morality, and to work from self-development and self-improvement to become the backbone of both moral and talent.
Company quality concept: careful construction, observance of laws and regulations
Company Safety Concept: Eliminate Harm and Guarantee Safety
The company's environmental protection concept: energy saving and consumption reduction, pollution prevention